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07-Dec-2017 15:37

By 1921, East Coast newspapers were looking for ways to increase their circulation.Newspaper organizations decided to sponsor photographic popularity contests from among their readership and awarded their respective winners with an all expense paid trip to the Second Annual Fall Frolic.( In September 1920, Atlantic City Businessmen staged a “Fall Frolic” to secure summer tourism past Labor Day.This city-wide festival was highlighted by a spectacular rolling chair parade down the famed Atlantic City Boardwalk.Once there, frolic organizers placed the young women in an “Inter-City Beauty” contest in which the judging was largely based on their general appeal in appearance, personality, conversations with the judges, and interactions with the crowds.In order to build hype, the women were later put in the running for the Golden Mermaid trophy given to “The Most Beautiful Bathing Girl in America.” Margaret Gorman swept both events.

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Although never before seen as a problem, concern arose over the fact that a leading contender for the “Miss” America title was a married woman.It is in her type that the hope of the country resides.” Despite the best efforts of the pageant officials, the pageant gained a reputation for being a little risqué.Annual protests from women’s and religious groups questioned the morality of a beauty contest that featured bobbed hair and bare limbs.Sixteen year-old Margaret Gorman, “Miss Washington, D.C.” (and a Mary Pickford look-a-like) would eventually win the Watkins Trophy in this event.

Although never before seen as a problem, concern arose over the fact that a leading contender for the “Miss” America title was a married woman.It is in her type that the hope of the country resides.” Despite the best efforts of the pageant officials, the pageant gained a reputation for being a little risqué.Annual protests from women’s and religious groups questioned the morality of a beauty contest that featured bobbed hair and bare limbs.Sixteen year-old Margaret Gorman, “Miss Washington, D.C.” (and a Mary Pickford look-a-like) would eventually win the Watkins Trophy in this event.Established in 1921 by local Atlantic City businessmen as a way to extend the summer season, The Miss America Organization has since grown to become one of the most recognizable household names in America.